Privacy notice

How we use your data

Under European data protection laws, there must be a lawful basis for the processing of your personal information. Newmedica utilises ‘Consent’ as its lawful basis, in that your personal data may be processed on the basis that you as the ‘data subject’ have consented to such processing.

You have trusted us to take care of your eyes. You can also trust us with your personal details. Newmedica's Privacy Policy means that we respect any personal information that you provide us with, or that we ascertain from your interactions with us.

  • Information about Newmedica

  • What personal information is collected?

  • How is that information used?

  • How long is the information kept for?

  • Who is personal information shared with?

  • How is personal information processed?

  • Newmedica's cookie policy

  • How to update or amend personal information

  • What rights do you have?

  • What choices do you have?

  • National Opt-Out Compliance Statement

  • Protecting personal information

  • Updating Newmedica's Privacy Policy

  • Contact us

Information about Newmedica

In this Privacy Policy, references to Newmedica, we, us or our means the members of the group of companies that process your personal information, including those listed below:

New Medical Systems Limited (trading as Newmedica) is a company registered in England and Wales with company number 06211226 and registered office at Newmedica, Central Point, 45 Beech Street, London, EC2Y 8AD

Newmedica are data controllers of your personal data for the purposes of applicable data protection legislation.

In this Privacy Policy, references to you means the person whose personal information we collect, use and process. This includes anyone who contacts us in connection with the products and services we provide or otherwise interacts with us including, for example, via our website at (the website) or in service.

What personal information is collected

We may collect and process information about you including:

  • your name

  • your date of birth

  • your ethnicity details

  • your contact telephone numbers (including mobile)

  • your email and postal address

  • your relevant health details including

    • (a) current and past eye conditions, general
      health condition and spectacles or contact lens;

    • (b) current medication details;

    • (c) correspondence between optometrist
      and your GP/ophthalmologist

  • your examination and test results

  • your payment details

  • your employment/lifestyle/driving information

  • details of any prescription supplied to you by your healthcare professional or medical practitioner

  • information that you provide by filling in forms on Newmedica's website details of your visit to the website and any transactions you carry out on the website

  • any other information voluntarily provided to us by you from time to time

This information will primarily be collected from you as voluntarily provided to us, but we may also collect it from other sources where it is lawful to do so, including but not limited to, the NHS or other health care providers, institutions or individuals you have authorised to provide information on your behalf (e.g. parents or guardians), third party service providers, government, tax or law enforcement agencies, and other third parties. Such information can also be combined with information from public sources.

How is that information used?

Newmedica may use your personal information for the purposes of:

  • your eye care treatment

  • letting you know when your next appointment is due and reminding you to book an appointment if you’ve not had one for a while

  • undertaking customer service surveys to ensure we continually improve our services to you

  • helping us review, develop and improve the products and services we offer, for example through research, analysis and planning

  • notifying you about changes to our products and services

  • responding to queries from you processing and retaining personal data relating to your credit/debit card to enable the process of your payment and to deal with any queries or refunds of payment

  • carrying out security checks to protect against fraudulent transactions at or following any payment you make to prevent and detect criminal activities. For example, we may undertake verification checks to identify any discrepancies with your payment details

  • responding to and addressing any claims made against us

  • using cookies and traffic data as set out in section 7 below

  • to comply with laws or regulations applicable to Newmedica, including prevention and/or detection of non-compliance

  • maintaining records for tax, compliance with laws, defence of claims and other corporate purposes

  • managing and administrating insurance claims

In order to provide you with the products and services described above, we hold copies of your personal information at New Medical Systems Limited.

If you contact us through the website you will be providing us with personal information about yourself, including your email address, name and contact details. This may also include medical information, where volunteered by you.

If you are simply browsing our website, we will not collect any information which will identify you by name. However, we will collect information using cookies and/or traffic data which uses IP addresses or other numeric identifiers, which analyse navigation and use of the website.

More information on cookies use is set out below.

How long is the information kept for?

Personal information will be retained by the Newmedica Group for as long as is reasonably necessary (or as defined under applicable healthcare laws and regulations) to provide products and services, including aftercare services, and to maintain records as required to satisfy tax and other legal or regulatory requirements, as well as to protect and defend against claims.

Who is personal information shared with?

We may disclose your personal information to other members of Newmedica for any of the purposes set out in this Privacy Policy. We may from time to time disclose your personal information to third parties, including in the following circumstances:

  • We use third parties to help us process personal information but they may not use it for other purposes. We may use the information we receive from third parties to supplement, improve and add to our databases of patient detailsli>

  • We may disclose personal information to health authorities, including NHS or national equivalent bodies

  • We may pass personal information to external agencies and organisations, including the police and other law enforcement agencies, for the prevention and detection of fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks

  • We may pass personal information to our insurers in the event that a claim is made or could be made against us

  • If we or substantially all of our assets are acquired by a third party (or subject to a reorganisation within our corporate group), personal information held by us about patients will be one of the transferred assets

  • We may pass your personal information to third parties in order to comply with any legal obligation (including court orders), or to enforce or apply our website Terms and conditions of purchase, Terms and conditions of use of website or other agreements we have with you or to protect Newmedica's rights, property and safety or those of our patients, employees or other third parties

How is personal information processed?

We take reasonable steps to ensure that your personal information is adequately protected in accordance with the requirements of the General Data Protection regulation 2017.

How to update or amend personal information

You can update or amend your personal information by notifying

Cookies are small text files, downloaded from websites to your computer or smartphone as you browse and use the Internet. Newmedica uses cookies to improve the operation of our website and to make our website easier for you to use by speeding up your browsing experience.

What rights do you have?

You have certain rights under the General Data protection Regulation legislation including:

  • to know how your data is used

  • access your personal information

  • rectify your personal information if it is inaccurate or incomplete

  • erase your personal information and prevent further processing in specific circumstances and where there is no other lawful ground for continuing to retain and process that information

  • block or suppress processing of personal information

  • move, transfer or port your personal information to another organisation; and object to the processing of your personal information

  • if processing is based on legitimate interests or the performance of a task in the public interest/exercise of official authority

  • processed for direct marketing

  • processed for purposes of scientific/historical research and statistics

To request any of the above rights, please contact

What choices do you have?

To ensure that you continue to receive excellent healthcare, we will send you text information about your appointments, letters about your appointments and treatment and notices to remind you, such as when your current prescription expires. We may also send you letters about further services we provide.

You may change your preferences for the way we communicate with you at any time by emailing

Protecting personal information

We use a variety of security technologies and procedures to help protect your personal information from unauthorised access and use.

As effective as modern security practices are, no physical or electronic security system is entirely secure. We maintain encryption standards in line with or higher than NHS Digital Standards. However, we cannot guarantee the complete security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the internet. Any transmission is at your own risk.

In the event that there is an interception of your personal information or unauthorised access or use of our database, we are liable to the Information Commissioner for any resulting misuse of your personal information.

We have no control over the contents of third-party sites or resources which are linked to our website and we accept no responsibility or liability for them or the privacy practices they use or for any loss or damage that may arise from your use of such websites or resources.

National Opt-Out Compliance Statement

The national data opt-out applies to the disclosure of confidential patient information for purposes beyond individual care across the health and adult social care system in England for example research purposes.

The national data opt-out applies to data that originates within the health and adult social care system in England and is applied by health and care organisations that subsequently process this data for purposes beyond individual care.

The national data opt-out applies unless there is a mandatory legal requirement or an overriding public interest for the data to be shared. The opt-out does not apply when the individual has consented to the sharing of their data or where the data is anonymised in line with the Information Commissioner’s Office (ICO) Code of Practice on Anonymisation.

Updating Newmedica's Privacy Policy

We may update this Privacy Policy from time to time. Any updates will take effect as soon as they are posted on our website.

Last updated February 2020

Newmedica Data Security and Protection toolkit Submission

To access Newmedica's Data Security and Protection Toolkit submission, please click here.

Contact us

If you have any questions about Newmedica's Privacy Policy, or you would like to change any of the preferences you have selected online, contact or write to:

Governance Team
Central Point
45 Beech Street